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The new economy, imitating nature

Although it seems contradictory, there are characteristics in the environment that are vital for our economy; however, they do not have a defined price.

Nature provides us with resources, vital support, and it also performs the function of a drain for waste and emissions. These characteristics, which are key to sustaining our economy, do not have a defined value in the market. The new economy aims to be regenerative, managing to move from an exploitative strategy to a regenerative strategy that decreases energy use and also promotes an increase of the systemic vitality, but how is this regenerative design framework applied? The change of strategy implies designing with a different vision focused on being regenerative, reconciliatory, and restorative.

This is the case of Animaná, which seeks to learn production best practices for production from artisans and small businesses. It considers these actors as key pillars for systemic change, and it is working with the regenerative premise as well.

While seeking to overcome the gap between consumers and artisans who find themselves marginalized, Animaná is designing on the basis of the reconciling aspect, putting into practice its vision and working from industry bases.

By using 100% organic fibers, it preserves the biodiversity of the Andean region, and thus, it involves in its design the restorer of the regenerative system.

The transition in our way of producing and consuming was created in order to reduce the use and extraction of our resources; however, we have to keep in mind that it is a source of job creation and new business models. More than 10 years ago Animaná began working to encourage systemic change in the fashion industry, generating an impact not only at an environmental level, but also at an economic level due to the promotion of circular fashion as well as a consumer awareness by sharing and spreading sustainable production practices.


Farah (2018).”¿Qué es la economía circular y cómo cuida al medio ambiente?” [online] available on: [last visited, Dec 20th, 2021].


Wahl (2016). “Designing Regenerative Cultures” [online] available on: [last visited, Dec 20th, 2021].

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