Working for a collaborative fashion industry
Since 2009, we have been contributing towards a systemic change in the fashion industry, to reach a more sustainable and inclusive industry.
Partnership between Hecho por Nosotros and animaná
In 2009, Adriana Marina founded animaná, a sustainable luxury fashion brand, which serves as an example of the mission of Hecho por Nosotros in action and as an example of how the passion of one person can impact the lives of so many others. Together, animaná and Hecho por Nosotros have provided training, support, and occupations for over 7,500 artisans in rural Argentina, all working towards the same goal: the co-creation of a sustainable future.
WHAT WE ARE DOING?
The impact of our work
Over the past decade, we have worked closely with textile communities and actors who are at the base of the camelid fiber value chain in Latin America. The most important outcome from our immediate work with these actors is an increased understanding of the technical and social barriers that these cooperatives and MSMEs face. The disconnection between MSMEs and global value chains is a huge part of the problem and creating those links should be part of the solution.
Economic impact
Our success allows us to reinvest resources in promoting circular fashion and empowering small businesses and artisans.
Environmental impact
We are promoting the production processes of camelid fibers which are 100% organic, helping capitalize the animal and plant wealth of the Andean region.
Consumer impact
We introduce new paradigms to positively change consumer behavior by creating awareness of clothes production and process.
THE CURRENT PARADIGM
Fashion industry today
The dominant business model in the sector is that of “fast fashion,” whereby consumers are offered constantly changing collections at low prices and encouraged to frequently buy and discard clothes.
With information so readily available at our fingertips, we have a responsibility to educate consumers.
1
Development of a transparent and sustainable camelid value chain
By promoting camelids fibers within the textile industry at the regional and local level and implementing sustainable business practices in the sourcing of these fibers while also strengthening community-based natural resource management.
2
Advocating for a sustainable fashion and textile industry based on the circular economy
Systemic change in the fashion and textile industry, thinking about garments as a whole, analyzing their entire life cycle in order to reduce negative impacts on the social and environmental spheres.
3
Helping with capacity-building at a regional and global level
We participate in several international platforms such as the UN, WTO, WEF, and G20. Participating in these global dialogues offers a unique opportunity to organize events at the highest political forums as a crucial tool to promote our goals.