Webinar 23.6: What is a Creative Direction?

Updated: Jul 12

Adriana Marina ( founder of the NGO Hecho por Nosotros and animaná) is proud to host Matthew A. Rhoades. The term Creative Direction has been used for decades but do people really know what it actually means? This webinar will touch base on: What is the difference between a Creative Direction and a Design Direction? Who owns the Creative Direction? This talk will also cover the hierarchy of design leadership roles such as Creative Director to Design Director, Design Manager to Senior Designer and Staff Designer.


About our guest speaker Matthew A. Rhoades:

Matthew A. Rhoades currently serves as the Department Chair for the Master of Strategic Design and Innovation program at the SIVA // DeTao School of Design in Shanghai, former Global Creative Director at Nike (Portland, Oregon), VP of Design at Lifestyledesign (Santa Barbara, California), etc... B.S. in Industrial Design from Art Center College of Design (Pasadena, California) and an MBA from Marylhurst University (Portland, Oregon).


Join Adriana Marina and Matthew A. Rhoades on Tuesday June 23 at 4:00 PM (Buenos Aires Time).


Register Now!

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