Great Impact and Little Visibility: The Problem of Small Business
By Evangelina Sosa
It is quite simple to know the actions carried out by large companies in terms of
sustainability, since most are published in their annual reports; and these can be
Information has become a tool to manage consumption, and for this reason, visibility
and transparency are key points in any business strategy. So how does disclosure
work for a small and medium-scale sustainability project?
Visibility depends a lot on the organization that is promoting the project and the
alliances with its strategic partners, which can be universities, government agencies
or even some journalistic media.
When Visibility is the Action Plan
During 2019, a foundation in the area of the province of Chaco, Argentina, carried out
an action to convene clothing designers in order to create a collection using
regenerative design principles. The objective of this campaign was to publicize the
problems of the Qom community, aborigines from the north of the country.
Several months later, in April of last year, the clothing collection of the wellness line
came out, which is made up of blankets and robes, which were manufactured with
organic cotton, grown by families from the Qom community.
The cotton crop that the community works on does not contain any type of pesticide,
which allows the development of the cotton plant to be more productive, since it can
flower up to three times more than one that receives a chemical treatment.
The success story of this type of enterprise demonstrates that collaborative work is
the way to promote systemic change, as promoted by the Animaná team together
with the Andean community.
The visibility of this type of achievement continues to be the key when it comes to
positioning the products that are generated, which is why it is so important to work
with strategic partners that allow the promotion of results that are beneficial for the
economy, society, and the environment.
Image “Comunidades qom producen algodón agroecológico” Available at:
agroecologico/ [Retrieved on April 27 th , 2022]
“El diseño como herramienta para visibilizar una problemática” Available at:
problematica/ [Retrieved on April 22 sd , 2022]
“quiénes son los Qom” Available at: https://www.infobae.com/2013/01/12/691084-
quienes-son-los-qom/ [Retrieved on April 26 th , 2022]
“Hilado de algodón agroecológico de la Red No´Oxonec y del INTA Saenz Peña”
Available at: https://inta.gob.ar/noticias/hilado-del-algodon-agroecologico-de-la-red-
no%C2%B4oxonec-y-del-inta-saenz-pena [Retrieved on April 26 th , 2022]