History and Vision
The dream of sustainable fashion
Animaná and Hecho x Nosotros were created in response to traditional business models and mass consumption within the fashion industry worldwide. Countless social and environmental problems have been generated due to a series of factors, including a lack of social values in business, a disconnection with nature, and the marginalization of Micro, Small and Medium Enterprises from the globalized fashion industry.
Vision and philosophy
Our dream is to create unique products for consumers who are looking for quality and elegance that generates a positive social and environmental impact.
Our vision focuses on learning from artisans and MSME’s as we believe that solutions come from the grassroots of the industry and that these communities hold the key to generating a systemic change. We partner up to create strategies in order to transform and upgrade their organizations together in a way that is the best for their community, stakeholders, and objectives.
Value chain evolution
The main objective is to solve the disconnection between consumers and disenfranchised artisans, through the implementation of a circular self-reinforcing system.
Current value chain
Uninformed consumers lack knowledge of the quality of the products.
Brands & intermediaries rise more pollution and labor abuse.
Artisans lack access to education and market demand, remaining low income.
Toward an inclusive sustainable camelids value chain
A self-reinforcing system helps the industry integrated with the global market.
Increasement of job opportunities and income of the artisans.
Preserved biodiversity and culture, improved sustainable production.